How do I choose the right name for my company?
April 29, 2022 | 50,00 EUR | answered by Isabel Müller
Dear tax consultant for start-ups,
I am about to start my own business and now I am faced with the difficult decision of choosing the right name for my company. My situation is as follows: I have developed a business idea and now I want to turn it into reality. I have already created a business plan and initiated all formal steps for starting my company. However, I am now pondering how to name my company.
Currently, I am unsure which name would best suit my business idea and goals. I want to choose a name that represents my company well, is memorable, and stands out from the competition. At the same time, the name should appear professional and reputable to attract potential customers. I am concerned that an inappropriate or non-unique name could have a negative impact on the success of my company.
Therefore, my question to you is: How can I find the right name for my company? Are there specific criteria I should consider when choosing a name? Should the name of my company reflect my business idea or can it be more abstract? How can I ensure that the name I choose is legally protected and does not infringe on any trademarks?
I look forward to your support and thank you in advance for your help with this important decision.
Sincerely,
Christiane Rapp
Dear Mrs. Rapp,
Thank you for your question regarding the choice of name for your future company. Choosing the right name is indeed a crucial step in starting a business, as the name significantly contributes to the representation and identity of your company.
When searching for a suitable name for your company, there are some important criteria to consider. Firstly, it is advisable to choose a name that is easy to remember, pronounce, and spell. Memorable names often have a higher recognition value and can help potential customers remember your company faster.
Furthermore, it is important that the name of your company aligns well with your business idea. Ideally, the name should reflect your areas of activity or at least your industry, in order to give potential customers a first impression of your company at a glance. A too abstract or meaningless name could confuse potential customers and lead to your company not being immediately associated with certain services or products.
Another important aspect in choosing a name is legal protection. It is essential to ensure that the name you choose is not already being used by another company and thus infringing on trademark rights. To check this, you should conduct a search at the German Patent and Trademark Office (DPMA) or consult a lawyer. Only in this way can you ensure that the name you choose for your company is legally protected and does not create conflicts with other companies.
In summary, the name of your company plays an important role in the success of your start-up. By considering the criteria mentioned and conducting a thorough research, you can find a suitable and unique name that represents your company optimally and appeals to potential customers.
I hope this information helps you in your decision, and I am happy to assist you with any further questions.
Best regards,
Isabel Müller
