What steps do I need to take to register my brand?
December 1, 2022 | 40,00 EUR | answered by Ingo Hausdorf
Dear trademark lawyer,
I am Hans Ehlert and I have recently developed a new product that I would like to sell under my own brand. I have already realized that it is important to register the trademark in order to protect it from imitators and to be able to enforce legal claims.
My main concern is to legally secure my brand so that I do not run the risk of other companies using my brand name or logo unlawfully. I have heard that the registration of a trademark is a complex process and would therefore like to know from you what specific steps I need to take to successfully register my trademark.
I am unsure whether I can register the trademark myself or if it is advisable to seek professional help. Additionally, I would like to know what costs I can expect and how long the process usually takes. I am also thinking about whether there are certain criteria that my brand must meet in order to be registered at all.
My goal is to protect my brand quickly and effectively in order to secure my intellectual property and ensure the long-term success of my product. I would therefore greatly appreciate your professional advice and support to ensure that my brand is legally secured.
Thank you in advance for your help.
Sincerely,
Hans Ehlert
Dear Mr. Ehlert,
Thank you for your inquiry regarding the registration of your brand. It is indeed very important to legally protect your brand in order to safeguard your intellectual property and prevent imitations. The registration of a brand is a complex process that involves various steps to ensure that your brand is effectively protected.
First and foremost, it is advisable to seek professional help to carry out the brand registration. An experienced trademark lawyer can guide you through the entire process, assist you in selecting a suitable brand, and help you fill out and submit the necessary documents. This minimizes the risk of errors and increases the chances of success in your brand registration.
The costs of brand registration can vary depending on the country and scope of registration. In Germany, the costs for registering a brand with the German Patent and Trademark Office (DPMA) typically range between 300 and 400 euros for an electronic application. There may also be costs for researching similar brands and for renewing the brand registration after the expiration of the protection period.
The process of brand registration can take different lengths of time depending on the country and authority. In Germany, it usually takes several months for the brand registration to be completed. It is important to be patient and not rush the process to ensure that your brand is properly registered.
In order to successfully register your brand, certain criteria must be met. Your brand must not infringe on existing third-party trademark rights, must be distinctive, and must not contain misleading or descriptive elements. A trademark lawyer can help you ensure that your brand meets these criteria.
I strongly recommend that you seek out a specialized trademark lawyer to successfully register and legally protect your brand. I am available for consultation and support to ensure that your intellectual property is protected.
Best regards,
Ingo Hausdorf
Trademark Lawyer
