How do I choose the right name for my brand?
December 17, 2023 | 50,00 EUR | answered by Carsten Schlüter
Dear trademark attorney,
I am faced with the challenge of finding a suitable name for my newly founded brand and urgently need your professional support and advice. My name is Chloé Altmann and I am planning to launch a cosmetics line that specializes in natural and sustainable products. Currently, I am stuck in the naming phase and unsure of how to choose the right name for my brand.
My main concern is to find a memorable and unique brand name that reflects my company's values and goals. At the same time, I want to ensure that the chosen name is legally protected and does not infringe on existing trademark rights. I am worried that I may choose a name that is already being used by another company and could lead to legal conflicts.
Therefore, I am seeking your expertise to help me choose the right name for my brand. What steps should I take to ensure that the chosen name is unique and legally protected? Are there specific criteria I should consider when choosing a name to avoid potential trademark infringements? What options do I have to legally secure the chosen name?
I thank you in advance for your help and look forward to your valuable advice and recommendations on choosing the right name for my brand.
Sincerely,
Chloé Altmann
Dear Mrs. Altmann,
Thank you for your inquiry regarding the naming of your planned cosmetic brand. It is very important to choose a suitable and unique brand name that reflects your company's values and goals while also being legally protected. I am happy to help you consider the right steps and criteria in choosing a name to avoid potential trademark infringement.
Firstly, it is advisable to conduct a thorough search to ensure that the chosen brand name is not already being used by another company. You can search the databases of the German Patent and Trademark Office as well as the European Trademark Office to see if the desired name is already registered as a trademark. It is important to also consider similar spellings and sound similarities, as these can also lead to conflicts.
Furthermore, make sure that the brand name is descriptive of your products but still original and memorable. Avoid generic terms or too general names that may already be in use by other companies. A creative and unique name can help differentiate your brand from competitors and attract consumer interest.
To legally protect the selected name, I recommend registering the trademark with the German Patent and Trademark Office or the European Trademark Office. By registering the trademark, you will have exclusive rights to the name and can take legal action against any potential trademark infringements. It is important to register the trademark in the relevant classes for cosmetic products to ensure comprehensive protection.
I hope this information helps you in naming your cosmetic brand. If you have any further questions or need professional assistance, I am happy to help.
Best regards,
Carsten Schlüter
