How can I protect my brand from unauthorized use by third parties?
April 17, 2023 | 50,00 EUR | answered by Robert Lehmann
Dear trademark attorney,
My name is Fanni Voigt and I have been running a successful online business for several years, selling products in the sustainable fashion sector. Recently, I registered my own brand and I am concerned that third parties may be using my brand without permission.
My brand has already built a good reputation and I want to protect it from any kind of trademark infringement. I have heard that it is important to actively defend my brand and take action against possible infringements to ensure the protection of my brand.
Currently, I am unsure of the steps I should take to effectively protect my brand. Should I regularly search the internet for possible infringements of my brand? Are there specific measures I can take to protect my brand from unauthorized use?
I want to make sure that my brand is protected and that I can take appropriate action in case of a trademark infringement. Can you provide me with specific tips and recommendations on how to protect my brand from unauthorized use by third parties?
Thank you in advance for your support and advice.
Sincerely,
Fanni Voigt
Dear Mrs. Voigt,
Thank you for your inquiry regarding the protection of your brand in the sustainable fashion sector. As a trademark lawyer, I understand your concerns regarding potential trademark infringements and am happy to assist you with advice and support.
First of all, it is very positive that you have already registered your brand. By registering your brand, you have already obtained a certain level of protection for your brand. However, in order to effectively protect your brand, it is important to act proactively and actively pursue potential trademark infringements.
One of the most important measures you can take to protect your brand is to regularly monitor the market and the internet for possible infringements of your brand. For example, you can regularly search search engines and marketplaces for products that may be using your brand unlawfully. If you come across a potential trademark infringement, it is advisable to take legal action immediately.
Furthermore, I recommend actively defending your brand by taking action against unauthorized use. For example, you can send cease-and-desist letters to potential infringers to demand that they stop the unauthorized use of your brand. If necessary, you can also take legal action to enforce your rights.
Additionally, you should ensure that your brand is well protected by registering it in different categories and countries. This will provide additional protection for your brand and allow you to more effectively address potential infringements.
In conclusion, I recommend seeking regular advice from a specialized trademark lawyer to ensure that your brand is adequately protected and that you can take appropriate action in case of a trademark infringement.
I hope that these tips and recommendations will help you effectively enforce and defend your brand. If you have any further questions or need assistance, please do not hesitate to contact me.
Sincerely,
Robert Lehmann
Trademark Lawyer
