What are the differences between a word mark and a logo mark?
May 23, 2023 | 50,00 EUR | answered by Helma Krause
Dear lawyer,
My name is Günther Krüger and I have been running my own business in the fashion industry for some years now. Lately, I have been thinking more about protecting my brand name and I am unsure whether a word mark or a logo would be the better choice for my company.
Currently, I am using the brand name "Fashion Forward" and I am aware that this name is crucial for the success of my business. However, I am unsure whether it would be more beneficial to protect only the text as a word mark or if I should also use a logo or a image mark.
My concerns mainly lie in the fact that I am not sure of the advantages and differences between a word mark and an image mark. I want to ensure that my brand name is effectively protected and that I can take action against any potential trademark infringements.
Can you please explain to me the differences between a word mark and an image mark? What are the advantages and disadvantages of both options, and which one would you recommend for my business? What steps would I need to take in order to effectively protect my brand name?
Thank you in advance for your support and guidance.
Sincerely,
Günther Krüger
Dear Mr. Krüger,
Thank you for your inquiry regarding the protection of your brand name "Fashion Forward" in the fashion industry. It is very important that you consider protecting your brand, as it significantly contributes to the success of your business.
Firstly, I would like to explain the difference between a word mark and a logo mark. A word mark solely protects the pure text of your brand name, while a logo mark protects a graphic element or logo associated with your company. A word mark is text-based, while a logo mark includes graphic elements.
The advantages of a word mark are that it is simple and clear. It protects your brand name in its pure text form and provides broader protection for various variations or spellings of your name. A logo mark, on the other hand, can be visually appealing and easily recognizable due to its graphic element.
A disadvantage of a pure word mark is that it is less flexible and not as easily adaptable to changes or developments in your company. A logo mark, on the other hand, can potentially be updated or changed more easily.
Regarding your company "Fashion Forward," I would recommend protecting both the pure text and a logo or image mark. This will allow you to use and protect your brand name in various forms. You can register both the word mark and the logo mark with the trademark office to ensure comprehensive protection for your brand name.
To effectively protect your brand name, you should consult a specialized trademark attorney who can assist you with the registration and enforcement of your trademark rights. The protection of a trademark can vary depending on the country and region, so it is important to be informed about the legal framework and take appropriate steps.
I hope this information has been helpful, and I am available to answer any further questions.
Best regards,
Helma Krause, Trademark Attorney
